Day 6 - 1000 to 1 long shot

Facebook members: 39

I've just found an email from William Hill in my inbox. They're offering 1000-1 with a maximum bet of £10. I am not sure whether this means that only I can place the bet or whether a number of separate people can place a £10 bet. I assume they want to limit their exposure to £10,000. How they came up with these odds is anyone's guess. I assume it is just arbitrary for any idiot that applies for a special bet that has no real probability of occurring. If you want to apply for the bet then email radams [at] williamhill [dot] co [dot] uk (replacing the at and the dot obviously).

Still, it got me thinking. If I really believed that we could achieve our goal, then that effectively gives us a free £10,000 budget. What can you get for £10,000? You really only need about a grand for recording and reproduction. Get some student to do the video for free, then you're left with £9,000 for press and promotion. It sounds like a lot but would probably buy you about 2 half page adverts in the NME or something. Not enough really.

I think I'll take the bet anyway. It adds something to the campaign I think.

So, returning to the ten steps to a guaranteed Christmas number one.

Step 2 - The Lyric 'Christmas'

I think we can all agree that having a Christmas song without the word Christmas appearing in it at least once would be pretty damn pointless. A bit like a laptop with a mouse button that doesn't work (sorry, inside joke, the button on this laptop doesn't work).

But does the word Christmas appear ironically or with sincerity? This is something that is troubling me actually. A couple of good Christmas songs recently have been quite cynical. I am not sure I want to go down that route. As those who know me will testify, I am definitely not a cynical person.

A quick shout to Matt who thinks my website sucks and that the idea is a bit stupid. Thanks for the support mate!